Against Hegemony Of "Overton Window"

I don't see why some people are so willing to talk about the "Overton Window". Another theory is available to discuss how and why some range of ideas become hegemonic in a society. And this is a theory of politics that was formulated when the left was doing poorly.

Actually, reading more of Antonio Gramsci's prison writings has been and probably will continue to be on my to-read list for a long time.